My Company
Name: Anim’ALIM® - Jouez pour mieux manger! (business started on 1 January 2010)
Activity: nutritional and dietary education
Anim’ALIM® (currently a sole proprietorship) is undergoing deep change and will soon become the brand Anim’ALIM®, which will link up with the Centre Ressources Éducation Nutritionnelle et Alimentation (CRÉNA®). This organisation should benefit from cooperative status by the end of 2011 or the start of 2012.
My Life as an entrepreneur
In March 2009, I did not have a job. I held a Master's degree in life sciences and health, majoring in nutrition, and with only 1 year's experience in general healthcare prevention (preventive nutrition, lifestyle health, oral and dental hygiene, for example). Very few jobs, if any, corresponded to my professional goals. I was fascinated by informing and raising the awareness of the general public and professionals, and basically wanted to pursue this line of work. This gave me the idea to promote FOOD for PLEASURE, to both young and old, so that they will want to cook, eat and protect their future health TOGETHER!
I presented my idea to the Adelfa entreprendre training organisation, on the advice of my local job centre, and was offered an independent contract for 18 months, with monitoring by the ADRET business start-up consulting network. This is how the project started! Eight months later, on 4 December 2009, after a period of intense work, Anim’ALIM® was launched!
After more than one year in business, and faced with an increasing number of demands, I had to consider the future of the venture. As I wanted to develop the idea, I approached a school friend, Sarah Boivin, in order to do this.
Our most memorable moments entrepreneurs:
I have never been as proud as I am of the work that was done on the day the Talents des Cités prizes were present, in the Senate itself! What an occasion this was! I was delighted to have been able to share this moment with my parents and my boyfriend. The announcement of our selection to represent France at the G20 YES was pretty good as well! These two moments highlight involvement with sectors of the public that I care about and that form the basis for my motivation.
You need to make the most of daily successes, which help you overcome daily difficulties: for example, a child who discovers that he or she likes mangosteen or a partner who believes in a project and decides to invest. Being selected for the G20 YES is the icing on the cake and recognition for what we have built.
Our next challenge:
The project for the Centre Ressources Education Nutritionnelle has been launched. For us, the ball is in the court of institutional investors, future partners and financial backers. The CRÉNA® will be launched regardless of what happens, sooner or later, depending on the investments we are able to attract. Implement the project in order to be able to create jobs! In the medium term we plan to hire 9 employees. The next step is to convince partners and financiers to invest!